Liz is a mission-driven marketing and communications professional with local government, nonprofit, and association experience.
In her most recent role as Director, Marketing and Communications for an NGO dedicated to road safety, she helped spread the word about the work they and their members – ranging from Fortune 500 companies to cities and municipalities – did to achieve Vision Zero, the elimination of all traffic fatalities and severe injuries.
As Director, Digital Strategy for Volunteers of America where she spent 11 years, Liz created and managed digital strategies for a $1.2B nonprofit that included managing their website platform with multiple sites, the acquisition of names through Facebook ads, content marketing, social media, email deliverability best practices, journey mapping, and working closely with the Fundraising department.
With over 15 years of experience, Liz helps mission-driven organizations wrangle the chaos of the modern-day Marketing and Communications world so they can become known as thought leaders in their space, and so that those who need their services can find them.
Liz is also a member of her local ASAE, AMA, IABC, and PRSA chapters.